IMC for Porsche

Events

·Porsche held pop-up autocross events across the country in 2017.

Social Media

· Porsche uses social media like Snapchat and Instagram to announce the events. The mobile friendly content is delivered to geo-targeted consumers via their smartphones. This guarantees that the consumer is aware that the event is happening.

[if !supportLists]· Snapchat and Instragram stories at the events allow for the people attending to share the experience and possibly encourage people to go to the events in the future.

Website

· Porsche’s website has a tab just for their different events and racing, showing that this a big part of their brand identity now. There is a Porsche Experience Center in Atlanta, where I am from. There, you can participate on their development track. There is also a virtual simulation lab where guests of all ages can participate.

My suggestion: TV and Visuals

· In my opinion, Porsche does not do a lot of traditional advertising. The brand may not need to, being such an established luxury brand, but I would like to see more Porsche commercials. They are beautiful vehicles and I think that the visuals could be great. There could even be interactive ads like virtual races that pop up as online advertising, before content on sites like Hulu and Youtube.